Guides and Templates
How to create your intitial pitch
Getting started with your initial outreach
Once you have created a list of relevant influencers, you need to reach out to them.
In this initial outreach, you want to trigger the influencers' interest. You want them to ask you about the campaign details. Let's have a look at how you can do that.
Things to know
Here are some key things to know about initially reaching out to influencers.
In the initial pitch, the goal is to get the creator's attention and make them enter into a conversation with you.
In our experience, it is crucial to selling the collaboration idea to the influencer. You are the one asking for their attention. Put on your sales hat and personalize your email. Check the influencer's content to understand what they like and use these arguments in your initial pitch.
Creators are concerned about their authenticity. They build their community on trust. Therefore - use all the information Fourstarzz provides. Before reaching out, make sure that there is a good fit between your expected content and their current content.
Creators are busy people. They appreciate clarity on timelines and to receive details about the expected deliverables.
Once they are interested, you can follow up with an email and attach the detailed campaign brief.
How to initially reach out to influencers
There are multiple ways how you can connect with an influencer
Comments on their social feed
Fourstarzz provides the email contact data of most of the influencers. You can send emails to the influencers directly from Fourstarzz, using the convenient in-app messaging tool.
The in-app messaging tool is located on the campaign sheet.
How does the Fourstarzz in-app messaging tool work?
The Fourstarzz in-app messenger works the same way as an email.
You can define
A subject line
You can send emails to an influencer that has been added to the campaign sheet.
The influencer will receive an email from a Fourstarzz email address.
Influencers can reply to the email. Each email has a specific identifier that will return the email into your campaign sheet and will add it to the exact email conversation.
Once you receive a new email, you'll receive a notification within Fourstarzz. There will be a red flag indicating the campaign sheet with unread emails.
AND you will receive a message in your email inbox as well.
The good thing is that you can reply directly through your email, and all messages are saved in the messenger dashboard.
What to say in the initial email?
The influencer has never received an email from you. Building up trust and interest is critical at this stage.
So, what should you do?
Use your emails to build a rapport with influencers. Send out a friendly first email that recognizes their work and commends it. Mention some content created by them that resonated well with you.
You should use the first email as an opportunity to introduce your brand as well.
Here's another email template you can use:
My name is [your name] from [company name].
We are currently looking to work with content creators to increase the awareness of [Product name], and I came across your profile.
I'm in awe of your approach towards [something they care about]. Your recent blog post about [post topic] caught my attention and resonated with me.
Are you currently open to discussing new paid brand collaborations? If yes, I'd love to send you a detailed campaign brief.
Tip: Combine email and direct messages (for example, direct message on the Instagram account). Please send your email first, then ask in the direct message whether they have received your email. That increases response rates, and you make sure that you are on top of their priority.
Here are some tips to help you write perfect influencer outreach emails to your preferred influencers.
Use Catchy Email Subject Lines
Email subject lines require that you use your best copywriting skills. They need to be attractive enough to catch the influencer's attention.
That's because, without a compelling email subject line, you won't be able to get influencers to read your influencer outreach email, even if it's well-written.
Additionally, the subject line needs to be short, as many people tend to check emails on smartphones, which have smaller screens. In fact, mobiles account for nearly 42% of all email opens.
That's why nearly 82% of experts use email subject lines that are shorter than 60 characters. The average email subject lines have only about 43.85 characters.
Usually, email apps stop displaying the subject lines after 30-40 characters. As a result, short email subject lines might appear completely and may stand out more compared to longer ones.
However, the length isn't all that matters.
Your email subject line must be catchy too. Emojis are a great way of achieving this. While they may not be suited for all types of emails, they can make your influencer outreach email appear unique. This is because only 6.9% of emails use emojis.
Another thing you can do to push your social media influencers to notice your influencer marketing outreach email is to vary your subject line capitalization.
About 60% of subject lines examined use sentence-case, and 34% of them use title case. On the other hand, only 6% of email subject lines are all lowercase.
Thus, using all lowercase subject lines might help you get noticed and increase your email open rates.
Keep the Email Length Short
When you email potential social media influencers to promote your products, you should consider the email's length as well.
A long email takes more time to read and might test the patience of the influencer. Instead, it would be best to write crisp emails that get to the influencer marketing campaign proposal quickly.
Thus, the perfect outreach email should be shorter so that you can highlight your call-to-action (CTA). If you fill the email with too much text content, the CTA might be hard to notice, and the influencer may not take your desired action.
You must also ensure that your email copy is on point and communicates all the information to the influencer. This can improve your chances of them partnering with you for your influencer marketing campaign and promoting your products.
Now that you know what to keep in mind while writing your outreach emails let's take a look at some of the unique ways through which you can get social media influencers to promote your products.
Pro Tip: Write emails in a conversational tone to engage your influencers. Leverage personalization to make your email stand out from other template emails that influencers receive.
Write Engaging Email Content
While the email subject line should prompt the influencers to open your email, the email's content should nudge them to respond to you or take your desired action. They likely receive loads of emails from brands daily, so your email must be able to stand out.
This is where the content of your email comes into the picture. It must be short and to the point.
However, you don't want to sound desperate to get them on board for your influencer marketing campaign. Doing so might make them feel like they're being used as sources of engagement and sales and might push them away.
Talk About the Compensation
Influencers expect compensation and it's an essential part of social media marketing campaigns. If you don't offer the influencers enough payment in exchange for their services, they may not be motivated enough to partner with you.
So, when you approach influencers, make sure you mention the compensation in your emails.
Your email to the influencers must clearly outline what they'll get out of the collaboration. If nothing else, the email will help you check whether the influencer wants monetary compensation or some other form of payment.
Even if you don't want to provide monetary compensation and want to offer them a free product or something else, you should mention what you're offering in return for their efforts.
Here's an influencer outreach email template that mentions what the influencer will get in return for promoting your products.
I’m [your name] from [company name].
I recently came across your post about [post topic], and I loved your take on it.
We have numerous [name of the niche (beauty, travel, etc.)] products that might interest you and your followers. And I wanted to check with you if you'd be open to working with us on an affiliate basis.
For every successful sale, we offer a flat [percentage]% commission. To make the offer sweeter for your followers, we'll provide a personalized 20% discount coupon as well.
I'd love to send across a sample of each product if you'd like to get started.
If you're interested, we can set up a phone call this week to discuss the collaboration that would provide value to brands.
Personalize the Email
The last thing you need to remember when you approach potential influencers to promote your products is that your email should be personalized. Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs.
Personalized subject lines with the name of the receiver can increase your email open rates by 2%. However, if the content of the email is written in a personalized manner, the chances of the influencers responding positively to it increase.
So, how can you personalize your emails?
For personalization, you can go through the influencer's profiles and try to understand their likes, dislikes, etc. Based on that, craft your email so that everything in it is completely relevant to them.
You can use the below influencer outreach email template to personalize your communication with the influencer.
I’m [your name] from [company name].
I've been following your [social media account/blog] since over [years/months] now, and you've scaled up quickly. Kudos for that!
I really admire the work you're doing for the [elaborate on a cause they support and talk about their work].
Our brand believes in [their cause] too, and that's why we strive hard to [uphold the cause (e.g. 100% animal cruelty-free products)].
I believe your followers will love our [product/service] and was wondering if you'd like to partner with us.
I'd love to send across a sample of our product for you to test and review.
If you're interested, we can set up a phone call this week to discuss the collaboration that would bring value to brands.
Hello [Influencer Name], Congratulations on your [Social Profile]. I like the style of your content. My name is [name] from [Company] - a pleasure to e-meet you. I am currently looking to collaborate with content creators to increase awareness for our product/service [Name of Product or Service]. Looking at your profile and content, I think you'd be a great fit for testing and showcasing the benefits of [product] on your [Social Account]. Would you be open to discuss a potential collaboration? Please let me know. I am happy to send you a detailed briefing.
I am looking forward to hearing from you.