Guides and Templates

Influencer Campaign Analytics

How to use the Campaign Reporting Feautures?

After an influencer has published content, you can ask them to share the analytics from their social media channels. 

Blog: Ask them to share their google analytics
Instagram: Ask them to share Instagram Analytics
Youtube: Ask them to share Youtube Analytics 
...

Each analytic reports will provide you with additional insights that you might want to use to analyze a campaign's success. 

Fourstarzz provides campaign reporting that consists out of two parts:
a) Analyze Tab
b) Report Tab
 

The Analyze Tab is where you enter the reporting information. 

Just click under the relevant influencer's profile on "Add a publication". 

 

Enter now the information: 

  • Link: Enter here the URL of the social media post

  • Reach: Enter here the number of followers

  • Impressions: Enter here the impressions/ views of the social post

  • Likes: Enter here the # of Likes of the post 

  • Comments: Enter here the # of Comments on the post

  • Shares: Enter here the # of shares

  • Clicks: Enter here the number of clicks to your landing page

 

You can add multiple publications per influencer. 

 

Example: 

An Influencer publishes 

1x Instagram Feed Post, 

1x Facebook Ads, 

1xYoutube Video

The publications are summed up per influencer:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

and per campaign.

I

In the campaign dashboard, you can see the totals. The total costs are calculated based on the rates that you have entered on the managed tab:

On the tab "Report," you'll get an overview dashboard. This dashboard is automatically updated based on your input. 

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