• Daniel Trösch

Build Your Own Branded Advent Calendar with Micro-Influencers

The Holidays are just around the corner and will soon land upon your stores. Between November 1 and December 31, consumers spent upwards of $2 billion per day. Now is the time to prepare. So what can you do to capitalize on this multi-billion-dollar opportunity? Let your potential customers discover the excitement counting down the days to Christmas with your own branded Online Advent Calendar. Add social media micro-influencers to the mix and give it a unique twist.

What is an Online Advent Calendar?

An online version of a special calendar used to count the days of Advent in anticipation of Christmas.

The Advent Calendar is one of the most popular Christmas traditions.

The tradition can be traced back to the 19th Century, where families colored a line of chalk on their doors every day in December until Christmas day.

Times have changed, the calendar is now a part of the digital world, and we think it presents some great opportunities to promote your product.

How does it work?

The online advent calendar has 25 windows, one for each day of December leading up to and including December 25.

Micro-influencers promote the individual calendar windows on their social accounts. The calendar windows open to reveal your products or services on custom-built landing pages.

By providing their contact info, site visitors can participate in a prize drawing for the product or service of the day.

The winners will be announced by the micro-influencers the following day.

How to build your Advent Calendar?

Pick one of the many providers that let you create personal & often free online Advent Calendars.

They provide everything you need to set it up a professional and well-functioning calendar.

These providers make it easy for you to handle every aspect of running an Advent Calendar, including sending email reminders, detailed statistics, and managing the winners.

You can start here:




Why engaging Micro-Influencers?

Micro-influencers are individuals that have between 10,000 and 100,000 followers on Social Media and are considered experts in their respective niche. 

They could be food bloggers, travelers, local fashionistas, or personal trainers.

These focused niche experts connect on a deeper level with your target audiences and generate higher engagement which translates to clicks on your Advent Calendar.

Hire the best fitting micro-influencers for your business, send them product samples, and let them promote your Advent Calendar on their Instagram, Facebook, Twitter, Blog, TikTok, SnapChat, or YouTube.

How to Find & Manage Micro-Influencers?

Right off the bat, there are tons of influencer discovery tools out there that you can use to find influencers.

The problem is that most of them ask for a considerable monthly subscription fee, however, we’ve got good news.

Subscribe to the best value influencer marketing platform, Fourstarzz Unlimited, and search the inventory of more than 795,000 influencers.