How to Increase Conversions through Influencer Marketing
One of the key elements for any successful marketing campaign is conversions.
Are you able to attract and convince new clients to buy your products with your current marketing tactics or are you looking for additional ways to improve conversions?
Word- of mouth marketing has always been one of the most important drivers for conversions.
Because it all comes down to trust.
Influencer marketing can be considered as the best channel to leverage the power of word-of-mouth at scale in the digital world.
But why should influencers help to increase conversions?
Social Media influencers have built a trusted community. Followers trust their expert opinions - independent of whether it is a celebrity, a blogger or YouTuber, or a nano influencer posting on Instagram.
The followers respect the opinion and even admire these influencers - that’s the reason they follow and listen to them.
Guess what happens if this influencer talks positively about or posts about a product? Correct - you are more likely to take action to check these products out.
That’s why influencer marketing is a great way to increase top-funnel awareness, drive potential customers through the different stages of the sales funnel, and finally lead to more conversions.
How can this be done in practice?
In this blog post, we’ll have a detailed look at how you can boost conversions through influencer marketing.
How to Get More Conversions with Influencer Marketing
Getting more leads and driving conversions with influencer marketing is the goal of many marketers. At Fourstarzz Media we help our clients to achieve these goals. Check out our top tips on how you can build a successful influencer marketing campaign.
1. Built your influencer persona
The first step of any successful influencer marketing campaign is discovering the right influencers.
Sounds easy, right?
But what does right influencer mean?
The right influencer talks already to an audience that would buy your products.
We strongly suggest building an influencer persona based on the data you have available. You can check google analytics or your social media analytics to understand who is visiting your website and who is converting the best.
The data you might want to use is:
Location of your customers: Based on the location you can search for influencers who are based in that location and who have followers in that location.
Gender of your customers: Do you sell rather to female or male customers? That obviously defines whether you want to work with a male or a female influencer and what their audience should be. But as well gender has an impact on the choice of the social channels. For example, if you want to reach a pre-dominant male audience, try to work with influencers who are active on youtube or twitch (gaming, tech reviews, videos etc.).
Age of the customers: You can reach potential customers from different age groups on different social media platforms. Younger audiences are more active on TikTok, Snapchat, Youtube. Older audiences are more likely to be active on Facebook, Pinterest, Blogs etc.
Once you have defined gender, location, and age, you need to define a couple of more things to get your influencer persona:
Microinfluencer - or Macro Influencers: Do you want to have a bigger reach in one community or do you want to diversify? Regional or national reach?
Typical content: what content do you want the influencers to produce? If you are looking for video content, check out youtube. If you want to have written reviews, check out bloggers etc. You get my point.
Hashtags: What are some hashtags that are regularly used by influencers and are those aligned with the audience you want to reach?
Once you have defined this information, you can start discovering influencers.