A Complete Guide on How to Reach Out to Influencers
Updated: Jul 20, 2020
Influencer marketing is hot.
The market size of the global influencer marketing platforms is expected to increase from $5.5 billion in 2019 to $22.3 billion in the next four years. That means the market size is poised to grow at a CAGR of 32.4%.
That’s crazy, right?
Clearly, influencer marketing is going to gain more traction. It is an important strategy to grow your business. But if your small business hasn't dabbled with influencer marketing before, you’re likely to have many questions.
Is influencer marketing relevant for small businesses?
How can a small business reach out to influencers?
Which channels should small businesses use to reach out to influencers?
And most importantly, how can small businesses stand out?
These are common dilemmas that small business owners may face.
If you are wondering how to reach out to influencers and get them to collaborate with your brand, here is a guide for you.
How to Reach Out to Influencers: A 7-Step Guide
Let’s be honest:
You can’t send an email to an influencer with instructions and expect them to post about your brand or products. If you don’t have a proper influencer outreach program in place, chances are you may never receive a response from them.
Remember: Influencers are popular social media personas. They likely receive hundreds of emails every day. Even micro-influencers receive a lot of emails and collaboration requests.
If you want to make sure that your email isn’t lost in their inbox, you need to work on building a relationship with the influencer first.
So, how should you reach out to influencers?
What if you don’t have a big budget as a small business owner?
Not sure where to begin?
Here is a 7-step guide for small business owners on how to reach out to influencers. It will help you get started:
Step 1: Invest Time in Research
Before you reach out to an influencer, it’s important to know their background.
For this, you’ll need to work on your online research skills. Check out their social media profiles on multiple platforms and get to know their aesthetic, content style, and values.
Scan their feed to find sponsored posts that they’ve published in the past. This kind of research will help you gauge whether their values and content are suitable for your brand.
You may be tempted to reach out to influencers who have huge follower counts. But many social media influencers are notorious for buying fake followers. So, you should prioritize authenticity and trust in order to run successful influencer marketing campaigns.
Ideally, your brand’s values should align with those of the influencer that you partner with. In addition to this, you should also see if their posts resonate with your target audience.
The number of comments, likes, and shares on each post should give you a good idea about their reach and engagement rate. These points can help you evaluate if they are the right influencer for your brand.
If they have a website, check out how much traffic they get.
Finding the best social media influencers for your business is a tedious task. If you want to make the process easier, you can leverage our influencer marketing platform, Fourstarzz Media.
Using our tool, you can get access to a large database of the top influencer profiles from multiple social media platforms.
You can search for social media influencers based on which hashtags they use, keywords in their contents or their bio description, brand affinity, and more.
What’s more, you can filter your results based on various criteria, including audience gender split, audience age groups, location, number of followers, engagement, estimated post value, and other parameters.
Image via Fourstarzz Media