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  • Daniel Trösch

Instagram Influencer Marketing In 2020: What You Need to Know

Updated: Feb 25

Brands are opening up to the potential of influencer marketing. The global influencer market is expected to grow at a compound annual growth rate of 32.4% by 2024. Based on this CAGR, the market size is expected to increase to $22.3 billion in the next four years.


If you’re looking to jump in on the trend, here is a tip for you: leverage Instagram.


89% of marketers said that Instagram is integral to influencer marketing. Similarly, 65% of consumers revealed they follow their favorite influencers on Instagram.


That makes it clear that Instagram is the best platform to promote your products. Not only can it help you drive brand awareness, but it can also boost your engagement and sales.


Instagram Influencer Marketing 2020:


Want to know what else will rule the influencer marketing world? Check out the latest Instagram influencer marketing trends. Read on to know what to expect in 2020:


1. Content Quality Wins Over Quantity


It’s not about the number of posts that you publish on your Instagram feed. To get the attention of Instagram users, you need to publish quality content.


Over the years, influencers have been posting less frequently on Instagram. According to a study, Instagram influencers posted around three posts every week in 2016. By 2020, it is expected that the number will decrease to two posts per week.


2. Instagram Stories Are Gaining Popularity


Instagram Stories don’t last forever; they disappear after 24 hours. They may not be permanent but they are a lot of fun. It’s a great format to engage your audience and showcase your products.


You can add different filters, music, and stickers to get the attention of your audience. You can also use hashtags to make your Stories more discoverable. Even those who don’t follow you on Instagram can check your Instagram Stories.


If you want your Stories to stick around, you can also add them to your profile as Highlights. By doing so, they get added to the top of your profile. Then your audience can check them out easily, anytime.


Instagram Stories can also help you boost your website traffic and sales. With its swipe up feature, you can also redirect users to your site or product pages.


Instagram Stories offer many benefits to marketers. You can expect to see more brands leveraging this feature in 2020.


3. Micro-Influencers Are More Appealing


Compared to celebrities, micro-influencers may not have huge fan bases. But they have genuine connections with their followers.


What gives them an edge over high-tier celebrities is that they produce content that is more relatable and they are seen engaging with their audiences. What’s more, they are cost-effective and likely to be seen as approachable by the audience.


To amplify your content, you can also work with multiple micro-influencers. With this strategy, you can get the same reach as you would with one high-tier influencer.


For more information, check out the infographic below.


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