How to Use Instagram Stories for Influencer Marketing
Did you know that 500 million Instagrammers use Instagram Stories to share content every day? Unlike social media posts, Instagram Stories are temporary. They stay on a user’s profile only for 24 hours.
But that’s what makes Stories special.
Through Instagram Stories, users can keep their followers updated about where they are or what they are doing.
While users may curate their feeds for an aesthetic appeal, the Stories feature allows them to give people an unfiltered peek into their lives. From sharing morning selfies to posting event videos, Instagram Stories are for everything.
And for brands, Stories can be a great platform to promote your products.
In fact, one-third of the Stories that are most viewed on Instagram come from businesses. Furthermore, one out of five Stories gets a direct message from the viewers.
It’s evident that Stories are quite popular.
Want to leverage them to get the most out of your social media strategy?
Pro Tip: Collaborate with influencers to create Instagram Stories for your brand.
Influencer marketing and Instagram Stories make a great combination. Think about it. Influencers have a loyal following and can help you reach a targeted audience. Through Instagram Stories, influencers can give their audiences a “behind-the-scenes” look into their lives.
By adding Instagram Stories to your influencer marketing strategy, you’ve got a great recipe to whip up more business.
How Can Brands Leverage Instagram Stories for Influencer Marketing Campaigns?
For brands and influencers alike, Instagram Stories open up the world of creativity. For instance, you can spice up your photos by adding engaging GIFs, emojis sliders, location tags, and more.
From polls to Q&A sessions, there is a lot you can do with Instagram Stickers.
What’s more, Instagram Stories also makes it easy for you to keep track of your influencer marketing campaign.
With the Swipe Up Links feature (available for users with more than 10k followers), you can share direct calls-to-action with trackable links. This, in turn, helps you measure the results of your influencer marketing campaign more effectively.
If you’re a marketer looking to get the most out of your influencer marketing strategy, it’s time to leverage Instagram Stories.
Let’s take a closer look at how brands can leverage Instagram Stories for influencer marketing.
1. Leverage Polls
Influencers can make their target audience feel like they are engaged through Instagram’s Polls Sticker.
When an influencer asks their users a question, it makes them feel like they are involved in the content. That’s why they are more likely to engage with Stories with Polls.
Especially, if influencers want to introduce your brand, Instagram Stories and Polls are a great way to tease a collaboration in an authentic way.
For example, Fourstarzz Media worked with BMW on an awareness campaign for their electric car, BMW i3. For its promotion, BMW invited influencers to test their car.
Before the test drive, influencers leveraged Instagram Stories to steer the conversation towards electric cars. This way, they could create anticipation for the event.
In Polls, they asked their audience whether they had driven electric cars before. Some of them even encouraged users to ask them questions which were then answered in Stories after the event.