• Daniel Trösch

How to Leverage Mobile App Influencer Marketing to Get More App Downloads

Did you know that there are over 2.57 million and 1.84 million apps available in app stores?

The mobile app market is a crowded one.

If you want to get more app downloads, you need to guide your potential customers through the sales funnel.

That’s where influencer marketing can come in handy.

Not only can influencers help you create buzz on social media sites, but they can also help you boost your brand awareness, visibility, and drive downloads.

You can argue that you can get all of that with paid social media ads as well.

Sure, you can.

However, influencer marketing can give you an edge.

Influencers can start a conversation around your mobile app on social platforms.

Through sponsored content, influencers can directly send their audiences to the download pages on iOS or Android. Through influencer marketing, you can spread the word about your app, get authentic reviews, and get more leads.

It’s also more effective because you can cover all of the stages of your sales funnel with influencer-generated content.

Not sure how to go about mobile app influencer marketing?

Let’s take a look.

Pro Tip: You can use social media to launch an influencer marketing campaign during your mobile app development as well.

Understanding Mobile App Influencer Marketing With Examples

Before making a purchase, consumers go through different stages of the sales funnel. Even before they download a mobile app, they go through similar phases.

Here are the three main stages:

  • Awareness/Interest: Consumers may be looking for a solution to a particular problem that they face. In this stage, they become aware about your mobile app solution.

  • Consideration/Decision: In this stage, consumers are likely to consider and compare various products or mobile apps available in the market. This is the stage where they need to familiarize themselves with the product and its features.

  • Action: Prospects turn into customers in this stage of the funnel. User acquisition is the prime goal of this stage and to motivate users to take action, marketers usually provide special incentives like discounts.

To get the best results, you need to align your mobile app influencer marketing efforts with your sales funnel.

Not sure how to work with social media influencers for mobile app marketing?

For inspiration, take a look at some mobile app influencer marketing examples:

Stage #1: Create Awareness With Mobile App Influencer Marketing

Influencer marketing enables brands to reach out to social media users to promote their mobile apps. If you find social media influencers on the right platforms and collaborate with them, you can reach out to a diverse, yet targeted audience.

For instance, Groupon collaborated with multiple local beauty influencers for the launch of their new app, Beauty Now. Their influencer marketing strategies involved rolling out the app city by city.

For the influencer marketing campaign, Fourstarzz Media reached out to over 50 beauty, fashion, and lifestyle social media influencers.

For mobile app marketing, influencers posted engaging videos, blog posts, and photos on social media. These were then repurposed to leverage Instagram and Facebook’s targeting capabilities.

Groupon affiliate

Image via Instagram

Key Takeaway for Small Businesses

By partnering with social influencers from different backgrounds, you can reach out to different buyer personas. Also, you can partner with local influencers to boost brand awareness in a specific region.

To amplify your brand awareness, you can also use influencer-generated content for your PPC campaigns. It’s a great combination.

For mobile app marketing, social media influencers can create personalized content for you. On the other hand, PPC campaigns can help you showcase such personalized content to a targeted audience.