The Ultimate Guide to Influencer Marketing for Shopify Merchants

Updated: Feb 13, 2020

By Johnny Keeley


"Influencer Marketing can take your Shopify store not only to the next level but to the very top."

Ultimate Guide to Influencer Marketing for Shopify Merchants

Introduction

In this Ultimate Guide to Influencer Marketing for Shopify Merchants, we’re going to tell you everything you need to know about influencer marketing.


"Influencer Marketing can take your Shopify store not only to the next level but to the very top."

So why aren’t you using it? Well, you probably have a few questions like:


  • Why should I use influencer marketing?

  • How do I reach out to influencers?

  • How much do I pay them?

  • What does an influencer campaign for my Shopify store look like?

  • Where would I even start?

Do these sound familiar to you?


Brooke Mullen, a Shopify merchant and entrepreneur was asking the same questions. She’s also just beginning her journey into influencer marketing. Although she has lots of questions, she knows it’s the way to go.


Brooke Mullen, a Shopify merchant and entrepreneur

Nielsen agrees.

Their report of Global Trust in Advertising shows that 92 percent of consumers trust recommendations from others, even people they do not know, over branded content.


Global Trust in Advertising

We’re going to tell you everything you need to know about influencer marketing specifically for Shopify. We’ve consulted experts and Shopify merchants alike to get you the most relevant and trusted advice available.


Let’s begin with the basics.


Table of Content

2 What is Influencer Marketing?

3 Shopify Influencer Marketing Success Stories

4 Experts Opinions on Shopify Influencer Marketing

5 Ways to Leverage Influencer Marketing

6 Where Do I Begin?

7 How to Use Influencer Marketing for Shopify?

8 The Influencer Marketing Funnel

9 Finding the Right Influencer for You

10 Building a Foundation in Shopify Influencer Marketing

11 Reaching out for Shopify Marketing Influencer

12 How Do I Pay Influencer?

13 Social Media Channel for Shopify Influencer Marketing

14 Ideas for Shopify Influencer Marketing Campaigns

15 Conclusion



2 What is Influencer Marketing?

A simple way to explain influencer marketing would be “using a third, trusted party to promote your product on social media”.

However, influencer marketing is so much more than just business jargon. At the heart of it all, it’s about people and the ways they communicate with and inspire one another. 


Sapahn