• Daniel Trösch

Top 15 Beauty Influencers & Hashtags

Updated: Jan 24, 2020

By Bailey Herrera

In the past 10 years, beauty influencers have reshaped the beauty world, thanks to social media. Young women no longer learn about makeup or trends from magazines or TV, but from social media platforms. Makeup tutorials on YouTube and Instagram are some of the most-watched videos on the platforms. Young girls no longer learn about makeup from their moms or sisters, but from beauty influencers on social media. Their posts often accompanied by trending hashtags from within the Instagram beauty world. Here are Fourstarzz’s top 15 beauty influencers and hashtags that you’ll find on the platform.

Macro Beauty Influencers

A macro influencer has more than 100k followers.



Melisa is a mom and beauty influencer from Florida. On her Instagram she shares photos of her family life, fashion, and favorite makeup looks with her 147k followers. She also has a Youtube channel, lovemelisamichelle, where she uploads makeup looks, tutorials, and various other videos for her over 500k subscribers.

Melisa has worked with brands like: Express, FabFitFun, and Scent Bird.

JANEEN instagram


Janeen is a freelance makeup artist from Tampa, Florida. Her Instagram features mostly makeup looks with a large emphasis on eyeshadow and colors. Through her Instagram bio, potential customers can book her for their makeup needs.

Janeen has worked with companies like: TruSelf Organics, Séduire Lashes, and Kat Von D.

PAUL DAVID instagram


Paulie is an award-winning special effects make-up artist from Greenville, South Carolina. On his Instagram, Paulie posts quick tutorials and photos of his special effects looks. Paulie loves to recreate characters and his looks are very impressive.

Paulie has worked with brands like: The Birch.

NEAL MALEK instagram


Neal is a hairstylist from Los Angeles, California, who specializes in hair coloring. His Instagram, features pictures of his coloring skill on his clients. Neal is a Pravana ‘show us your vivids’ winner.

Neal has worked for brands like: Pravana, Modern Salon, and Booksy App.



Jesi is a beauty Instagram influencer and YouTuber from Los Angeles, California. On her Instagram, she posts photos of her favorite makeup looks. On her YouTube channel, she posts various beauty-related videos including make-up tutorials and reviews.

Jesi has worked for brands like: BH Cosmetics, Insert Name Here Hair, and ColourPop Cosmetics.


A micro-influencer has between 10k and 100k followers.