• Daniel Trösch

Top 15 Beauty Influencers & Hashtags

Updated: Jan 24, 2020

By Bailey Herrera

In the past 10 years, beauty influencers have reshaped the beauty world, thanks to social media. Young women no longer learn about makeup or trends from magazines or TV, but from social media platforms. Makeup tutorials on YouTube and Instagram are some of the most-watched videos on the platforms. Young girls no longer learn about makeup from their moms or sisters, but from beauty influencers on social media. Their posts often accompanied by trending hashtags from within the Instagram beauty world. Here are Fourstarzz’s top 15 beauty influencers and hashtags that you’ll find on the platform.

Macro Beauty Influencers

A macro influencer has more than 100k followers.



Melisa is a mom and beauty influencer from Florida. On her Instagram she shares photos of her family life, fashion, and favorite makeup looks with her 147k followers. She also has a Youtube channel, lovemelisamichelle, where she uploads makeup looks, tutorials, and various other videos for her over 500k subscribers.

Melisa has worked with brands like: Express, FabFitFun, and Scent Bird.

JANEEN instagram


Janeen is a freelance makeup artist from Tampa, Florida. Her Instagram features mostly makeup looks with a large emphasis on eyeshadow and colors. Through her Instagram bio, potential customers can book her for their makeup needs.

Janeen has worked with companies like: TruSelf Organics, Séduire Lashes, and Kat Von D.

PAUL DAVID instagram


Paulie is an award-winning special effects make-up artist from Greenville, South Carolina. On his Instagram, Paulie posts quick tutorials and photos of his special effects looks. Paulie loves to recreate characters and his looks are very impressive.

Paulie has worked with brands like: The Birch.

NEAL MALEK instagram


Neal is a hairstylist from Los Angeles, California, who specializes in hair coloring. His Instagram, features pictures of his coloring skill on his clients. Neal is a Pravana ‘show us your vivids’ winner.

Neal has worked for brands like: Pravana, Modern Salon, and Booksy App.



Jesi is a beauty Instagram influencer and YouTuber from Los Angeles, California. On her Instagram, she posts photos of her favorite makeup looks. On her YouTube channel, she posts various beauty-related videos including make-up tutorials and reviews.

Jesi has worked for brands like: BH Cosmetics, Insert Name Here Hair, and ColourPop Cosmetics.


A micro-influencer has between 10k and 100k followers.



Being a male, Mexican, beauty influencer, Roger is taking the beauty world by storm. His beautiful makeup looks have made him famous on both Instagram and YouTube. He has 113k followers on insta and 8.05k subscribers on youtube. Recently, Roger has been especially festive with his Halloween themed makeup looks.

Roger has worked with brands like: JUNO & Co, Too Faced Cosmetics, and Curology.



Soph is a 21-year-old beauty influencer from Chicago, Illinois. On her Instagram, she posts her makeup creations, usually with a picture and a short tutorial to go along with the look. Through her bio, followers can access an Amazon page where she shares her favorite finds for makeup and room decor.

Soph has worked with brands like: Anastasia Beverly Hills, Norvina, and ColourPop Cosmetics.



Shane is a 23-year-old skincare influencer. His Instagram is an open space to chat all think skincare and dermatology. His posts generally include products and tips for skin care. Shane likes to share his own skincare with his 21.9k Instagram followers.

Shane has worked with brands like: Paula’s Choice Skin Care, Fresh Beauty, and Baja Bae.



Tralee is a certified makeup artist from Detroit, Michigan. Tralee began doing makeup because of her love for drawing and painting. In February of 2018, she graduated from the Multimedia Makeup Academy and began her work as a makeup artist. She loves sharing her looks and ideas on Instagram with her 24.7k followers.



Glenda is a makeup, skincare, and fashion influencer from Boston, Massachusetts. Her Instagram features pictures and short video tutorials of her makeup creations. Glenda likes to use a variety of colors and techniques to create unique, eyeshadow looks, as seen on her Instagram.

Glenda has worked with brands like: ColorPop Cosmetics, Lash Kitty, and Sigma Beauty.


A nano influencer has between 1k and 10k followers.



Kelly is a 25-year-old beauty influencer and YouTuber from Detroit, Michigan. On her Instagram, Kelly posts short beauty related videos and pictures. On her YouTube channel, she posts beauty related tutorials, reviews, and tips.

Kelly has worked with brands like: Physicians Formula, Sigma Beauty, and Bare Republic.



Ashley is a makeup artist, beauty influencer, and YouTuber from Denver, Colorado. Ashley does a lot of her beauty work as a bridal makeup artist. Her Instagram features many looks that she has done on lots of her bridal clients. Her YouTube channel is not yet as well developed as her Instagram but we can expect more videos in the future.



Georgia is a beauty, style and travel blogger and influencer from London. She started her blog as a hobby and wanted to emulate some of her favorite bloggers. She currently works at a digital marketing agency and continues her successful hobby of blogging about her passions for beauty, style, and travel.

Georgia has worked with brands like: Scent Addict, Eye Majic, and Bondi Sands.



Reyna is a hairstylist from Winnipeg, MB in Canada. She specializes in balayage, highlights, color corrections, and haircuts. On her Instagram, she posts pictures of the beautiful hairstyles she has done on some of her clients. On her profile, you can see her clients are currently loving the light blond/silver balayage trend.



Berenice is a beauty influencer and YouTuber from Huston, TX. On her Instagram, Berenice posts pictures of makeup looks she has done on herself, usually involving colorful eyeshadow. Her YouTube channel currently has no content but I’m sure we can expect some videos from her in the future.

Berenice has worked with brands like: Luminess Cosmetics, Beauty Vaulte, and L.A. Girl Cosmetics.

Top Beauty Hashtags

#Beauty #Makeup #Hair #Nails #MakeupArtist #Hairstyle #Skincare #Lipstick #Lashes #MakeupAddict #BeautyBlog #MakeupOfTheDay #MakeupByMe #MakeupLife #MakeupTutorial #InstaMakeup #MakeupLover #Cosmetics #BeautyBasics #MakeupJunkie #InstaBeauty #MOTD #WakeUpAndMakeup #MakeupGuru #BeautyGuru #BeautyProducts #ILoveMakeup #MakeupMafia #NaturalBeauty #OrganicBeauty