What is Whitelisting on Social Media? Things You Need to Know
Updated: Nov 18, 2020
Influencer marketing may be a relatively new concept in marketing, but it has quickly caught the fancy of digital marketers all over the world. In fact, according to Google Trends, it’s already surpassed the popularity of print marketing and has become nearly as popular as video marketing.
But that’s not all.
According to a survey, nearly 84% of marketers said that they find influencer marketing effective. One of the major reasons for this being that influencer marketing is perceived as more authentic by consumers as it involves a third-party promoting the brand.
This helps drive results that are better than those of traditional marketing because it’s not outrightly promotional.
But, what if there were a way to improve your influencer marketing results?
That’s where influencer whitelisting on social media comes into the picture. It helps you take control of your campaigns in a better manner.
Let’s take a closer look at what is influencer whitelisting on social media and how you can do it for your brand.
Pro Tip: Always take the influencer’s opinion into account before changing things in the whitelisted post.
What is Whitelisting on Social Media?
Before we get into what influencer whitelisting can do for you, let’s try to understand what is whitelisting on social media.
In its most basic sense, whitelisting is the process through which social media influencers give brands unfettered open access to advertise on their social accounts.
So, what can this do for you?
When you do influencer whitelisting right, it can help you create and pay for social media promotions on the influencer’s behalf. Through this, you can boost the effectiveness of the influencer’s content and grow your brand awareness.
What are the things you can do through influencer whitelisting?
Let’s take a look:
Control the Post
When the influencer whitelists a post, they essentially give the brand full control over it. As a result, you can promote the content the way you want by adding an appropriate target audience and reaching an audience that doesn’t follow the influencer.
This influencer content amplification can help you increase brand awareness. Through this way, you’ll be able to optimize paid media.
Create Dark Posts
One of the unique things that you can achieve through whitelisting on social media is the ability to create dark posts. These are posts that don’t come up in the influencer’s regular feed.
However, these posts are specially created for your paid advertising, and you can design the creative to reach this audience through the influencer’s profile.
You can create the content yourself by consulting with the influencer rather than getting them to create them from scratch.
When you do influencer whitelisting on social media, you’ll be able to edit the influencer content. You can make minor edits to the branded content and make it appear just the way you want it to.
So, what is the right way of doing this?
Once you’ve made the edit in the content, you should reach out to the influencer and ask for their opinion on it before putting it online. This way, you’ll be able to take care of their interests as well.
Extend the Life of Posts
Through influencer whitelisting on social media, you get the ability to increase the life of a post. This is because the promotion will help you reach more people, and this way, the content will remain on the feeds of your target audience. As a result, your brand awareness will grow.
Why is this important?
Posts tend to die out over time. This is especially true when it comes to Stories, which are only visible for 24 hours. When you boost them, you extend their life and continue reaching people even after 24 hours.
Now that you understand what is whitelisting on social media, let’s take a look at how you can do it.